Department Chair: Dr. Joe Giglierano
The Department of Marketing and Decision Sciences has two concentrations, Marketing and Business Analytics. The marketing program focuses on the business functions concerned with market definition and objectives, product or service development, customer segmentation and product positioning. Business analytics is a quantitative approach to business, driven by the intelligent use of data and mathematical models. Graduates will have the confidence of entering the world of Marketing ready and primed to take part in this fast-changing and exciting career field.
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