The study we report uses a newly available resource of historical children’s readers from the Peoples Republic of China (PRC) to examine trends in measures of consumption-related motives and values across transitions in this country’s regimes. In personal consumption, our results show hypothesized variation across regimes for materialism related valuing of conventional goods. In social motives, power motivation shows significant variation across regimes. Results support the now extensive descriptions of children’s readers as encoding norms and values and indicate methods to operationalize this content.
Steven D. Silver and Yan Gao. "Value and Motive Content of Stories in Children’s Readers of the Peoples Republic of China (PRC): 1950-2000" 46th Decision Sciences Institute Annual Meeting (2015).