Document Type

Contribution to a Book

Publication Date

November 2018

ISBN

987-8-578-17748-9

Abstract

We report an analysis of attribute and motive content of appeals to automobile ownership in print advertising of style magazines in the U.S. and U.K. Results of the analyses show significant country differences in appeals to technology, status and subcategories of motivation.

Comments

Paper presented at the 49th Decision Sciences Institute Annual Meeting, Chicago IL, November 17-19, 2018.

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