Contribution to a Book
2018 Annual Meeting of the Decision Sciences Institute Proceedings
Cross-national advertising content, automobile advertising, content analysis, consumption artifacts, time trends in advertising content
Advertising and Promotion Management | Public Relations and Advertising
We report an analysis of attribute and motive content of appeals to automobile ownership in print advertising of style magazines in the U.S. and U.K. Results of the analyses show significant country differences in appeals to technology, status and subcategories of motivation.
Steven D. Silver. "Appeals to Ownership of Automobiles in Style Magazines of the U.S. and U.K., 1930-2000" 2018 Annual Meeting of the Decision Sciences Institute Proceedings (2018): 329-341.