A survey questionnaire was developed and administered to transit users in the Sacramento Metropolitan Area to analyze the degree to which global satisfaction with transit is impacted by ethnicity and other relevant independent variables. Although the data collected was not analyzed because the sample size was substantially smaller than required, the questionnaire used, which is included in its entirety in an appendix, has some uncommon variables and measurement approaches that can be used in a number of other survey questionnaires used in transit studies. Options involving sampling methodology and methods of administering the questionnaire that would have generated an acceptable sample size also are discussed.
Miscellaneous Transportation Topics
Questionnaires, Persons by race and ethnicity, Customer service, Market surveys, Socioeconomic factors
Richard A. Werbel. "Lessons Learned in Attempting to Survey Hard-to-Reach Ethnic Segments Along with the Presentation of a Comprehensive Questionnaire, Research Report WP-10-02" Mineta Transportation Institute Publications (2011).