Google partnered with Via to launch an on-demand microtransit called Via2G between January and March 2020. The pilot provided employees with free travel to/from two of its offices in suburban, congested Silicon Valley. While the pilot was cut short due to COVID-19, rider participation grew steadily during operation. Of trip requests, 8,636 (87.8%) resulted in a ride offer. Unfulfilled requests were primarily outside of pilot operating times or when rider demand exceeded driver supply. Most users (72%) completed at least two trips, although recurring users were less likely to complete errands on the commute and fewer had a car available for commuting compared to all surveyed Google employees. Prior to Via2G, two-thirds (66%) of survey respondents drove to work at least one day per week, while a plurality (42%) drove five days per week. Compared to non-participants, pilot users were more likely to take ride-hail (14 vs 22 percent) or the Google Bus (24 vs 30 percent) at least once a week prior to the pilot. Recommendations suggest iterations for Google or other centralized employers to consider in future microtransit programs.
Digital Object Identifier
Mineta Transportation Institute URL
Shared mobility, Employer sponsored transportation, Carpools, Travel demand management, Demand responsive transportation
Infrastructure | Transportation
Anne Brown, Alice Grossman, and Lucy Noble. "Via2G Microtransit Pilot Evaluation" Mineta Transportation Institute Publications (2021). https://doi.org/10.31979/mti.2021.2002