Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators

Authors

P. Brewer, California State University – Dominguez Hills
Andrew H. Feinstein, San Jose State UniversityFollow
B. Bai, University of Nevada, Las Vegas

Document Type

Article

Publication Date

1-1-2006

Source Journal

Hospitality Review

Volume

24

Issue Number

2

First Page

68

Last Page

77

Disciplines

Hospitality Administration and Management

Abstract

This paper addresses the issues of hotel operators identifying effective means of allocating rooms through various electronic channels of distribution. Relying upon the theory of coercive isomorphism, a think tank was constructed to identify and define electronic channels of distribution currently being utilized in the hotel industry. Through two full-day focus groups consisting of key hotel electives and industry practitioners, distribution channels wen identified as were challenges and solutions associated with each.

Comments

Copyright © 2007 Florida International University.

Recommended Citation

Brewer, P.; Feinstein, Andrew H.; and Bai, B., "Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators" (2006). Office of the Provost Scholarship. Paper 3.
https://scholarworks.sjsu.edu/provost_schol/3