This paper addresses the issues of hotel operators identifying effective means of allocating rooms through various electronic channels of distribution. Relying upon the theory of coercive isomorphism, a think tank was constructed to identify and define electronic channels of distribution currently being utilized in the hotel industry. Through two full-day focus groups consisting of key hotel electives and industry practitioners, distribution channels wen identified as were challenges and solutions associated with each.
Brewer, P.; Feinstein, Andrew H.; and Bai, B., "Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators" (2006). Office of the Provost Scholarship. Paper 3.