Hospitality Administration and Management
This paper addresses the issues of hotel operators identifying effective means of allocating rooms through various electronic channels of distribution. Relying upon the theory of coercive isomorphism, a think tank was constructed to identify and define electronic channels of distribution currently being utilized in the hotel industry. Through two full-day focus groups consisting of key hotel electives and industry practitioners, distribution channels wen identified as were challenges and solutions associated with each.
Brewer, P.; Feinstein, Andrew H.; and Bai, B., "Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators" (2006). Office of the Provost Scholarship. Paper 3.