Document Type


Publication Date

February 2018

Publication Title

Health Communication




lung cancer, medical decision making, mixed methods, think aloud


Health Communication | Medicine and Health Sciences


This mixed-methods study examined variables associated with use of experience-based (i.e., anecdotal) decisional strategies among 85 undergraduate students presented with 2 hypothetical lung cancer scenarios. Participants were asked to think aloud while they made their treatment choice. Eleven decisional strategies were identified and grouped into either data or experience-based strategies. Approximately, 25% of participants used experience-based strategies. Use of experience-based strategies was more likely if the participant reported involvement in the life of someone going through cancer treatment, and if they rated print-based media sources as less important. Use of experience-based strategies was associated with choosing surgery instead of radiation for lung cancer treatment.


This is an Author’s Original Manuscript of an article published by Taylor & Francis in Health Communication on February 2, 2018, available online:
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