This program focused on tips, techniques, and suggestions to understand, educate, communicate, and negotiate with the C folks in your firm. It is important for librarians to prove their worth in their organization by leveraging their assets and expertise. Several questions were proposed to the panel of experts. Each gave their own insight as to what they have done to address the question in their firm. The C levels are anyone within your organization with a C level title (i.e., CEO, CFO, COO, and CMO).
Michele Lucero. "Educating the C-People: Engage Your Decision Makers and Help Them Evolve" PLL Perspectives (2008): 13-14.