We present a unique interface design for mobile devices that addresses major user pain points with deep menu systems and page scrolling. Using a series of 1-5 wheels of content, arranged in a combination-lock style on a single mobile screen, this design enables a user to consume a multitude of personalized internet and web content without ever scrolling up/down or selecting from a menu. Additionally, the wheels are easily mapped to a personalized PC experience such as those from My MSN, live.com, and myYahoo!, enabling users to access their PC content from anywhere. Results from iterative testing across US, Japan, and China show the model to be an effective and desirable mode of consuming personal and internet content on the mobile device, despite very different navigation paradigms and cultural expectations in each of the countries.
Christine Anderson, Sandra Hirsh, and Andre Mohr. "Wheels around the world: windows live mobile interface design" ACM SIGCHI (2008). doi:10.1145/1358628.1358643