Event Title

The Uses and Gratifications of Yelp Users: Exploring the Communication Behaviors of eWOM and the Rhyme Behind its Reason

Location

CL 222

Start Date

2-12-2011 9:10 AM

End Date

2-12-2011 9:20 AM

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Dec 2nd, 9:10 AM Dec 2nd, 9:20 AM

The Uses and Gratifications of Yelp Users: Exploring the Communication Behaviors of eWOM and the Rhyme Behind its Reason

CL 222