""Teaching Competitiveness in Advertising"" by Timothy Hendrick

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Faculty Publications

Title

"Teaching Competitiveness in Advertising"

Authors

Timothy Hendrick, San Jose State UniversityFollow

Document Type

Article

Publication Date

December 2010

Publication Title

Innovative Marketing

Disciplines

Mass Communication | Public Relations and Advertising

Recommended Citation

Timothy Hendrick. ""Teaching Competitiveness in Advertising"" Innovative Marketing (2010).

Included in

Mass Communication Commons, Public Relations and Advertising Commons

COinS