Wilcox, Dennis L.

Wilcox, Dennis L.

Date Updated



Journalism & Mass Communications

Academic Rank


Year Retired from SJSU


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Educational Background

University of Denver, 1963, BA

University of Iowa, 1967, MA

University of Missouri, 1974, Ph.D.

Teaching Experience

Chapman College World Campus Afloat, 1970-1971

San Jose State University, 1974-2010

Administrative and Professional Experience

Grand Junction Daily Sentinel, reporter, 1963-1965

Ketchum Fund Raising Council, Pittsburgh, Pa, 1968-1970

Ohio State University, public affairs, 1967-1968

Selected Publications

Public Relations Strategies & Tactics, 10th edition 2011

Think: Public Relations, 1st edition, 2010

Public Relations Writing and Media Techniques, 6th edition, 2009

Public Relations Today: Managing Competition and Conflict, 2008

Personal Commentary

Director of the SJSU School of Journalism and Mass Communications 2000- 2005. Coordinator of the public relations degree program, 1974 to 2000. Leader of two summer abroad courses for SJSU students to Thailand, 2004 and 2005. Leader of student delegation to China 2010. Honorary doctorate from the University of Bucharest in 2009. Have conducted workshops and given presentations all continents. Accredited and a fellow of the Public Relations Society of America (PRSA). Former chair of the public relations division of the Association for Education in Journalism and Mass Communications (AEJMC) and former chair of the Educators Academy of PRSA. Former national board member of PRSA; Fulbright scholar at the University of Botswana 1994-95. Professional in residence at the foreign ministry of Estonia, 1991, funded by U.S. State Department. Visiting professor at Queensland University of Technology, Chulalongkorn University in Thailand, and Rhodes University in South Africa.

Transitions to Retirement Project Interviews


Wilcox, Dennis L.