Master of Science (MS)
HCI, Human-Computer Interaction, Persuasive Design
This study involved 40 participants from the community of varying ages and genders filling out various versions of a social network registration that utilized no persuasive mechanics, a praise persuasive mechanic, a social-pressure persuasive mechanic, and both mechanics combined in an effort to determine the effectiveness of each by measuring the amount of data supplied during registration, as well as self-reported scores on a persuasiveness scale. Attitudes towards risk as well as gender were factors also considered. The results were not statistically significant with the exception of the final, self-reported, most-persuasive design. Participants felt overall that no-mechanics was the most persuasive. Possible effects, causes, and implications for future research are discussed.
Cook, Nathan, "An Investigation of the Effectiveness of Persuasive Mechanics in Social Network Registrations" (2015). Master's Projects. 1035.