Master of Public Administration (MPA)
The purpose of this project is to provide VSO’s struggling to recruit and retain members with a resource to assist them in identifying potential members, their barriers for membership, what programs and services they desire, and solicit recommendations for improvement. By focusing on TAL and analyzing their issues, a standard survey pool can be developed so that similar organizations can create personalized surveys that are concise, efficient, and effective as well as reducing respondent burden as much as possible. Such a survey is more likely to be completed by veterans and their families offering more data for analysis useful in discovering meaningful trends in each veteran population. This information is invaluable in assisting organizations to evolve along with their members and stakeholders and ensure their solvency and continued existence.
Sok, Ben, "Veteran Service Organizations’ Declining Membership and How to Fix It" (2020). Master's Projects. 953.