Publication Date

Spring 2021

Degree Type

Master's Project

Degree Name

Master of Public Administration (MPA)


Urban and Regional Planning

First Advisor

Frances Edwards


Social Media, Artificial Intelligence, Public Policy, Policy Making, Big Data


How could staff members of California Assembly members use social media to improve policy formulation? The purpose of this study is to assess the role that social media platforms such as Twitter and Facebook could play in the formulation and evaluation of policies in the state of California, given the increasing application of big data in decision making in the private sector. This study further evaluated how emerging technologies such as machine learning and artificial intelligence could be used to determine the attitudes and perceptions of the citizens of California, specifically on policy issues, and analyze how these technologies could be used by California as a means of gaining useful insights, gauging sentiments and collecting data, prior to formulating and evaluating laws and policies.