From a distance to up close and contextual: Moving beyond the inductive/deductive binary
Journal of International Business Studies
Opening a field to a diversity of methods takes maturity of the field, a supportive infrastructure, and time. Now, in the wake of our 50th anniversary, we can say the IB field has reached a certain amount of maturity. In this commentary, I provide the backstory to this year’s big win for qualitative methods – the 2021 Decade Award – and discuss how there has never been a better time for the power of richness from case studies, ethnographies, and a wide range of other types of qualitative research to surface and contribute meaningfully to IB theory.
case theoretic approaches, ethnography, meta-analysis, qualitative research
Mary Yoko Brannen. "From a distance to up close and contextual: Moving beyond the inductive/deductive binary" Journal of International Business Studies (2022): 64-71. https://doi.org/10.1057/s41267-021-00473-8