Document Type

Conference Proceeding

Publication Date


Publication Title

Advances in Human Factors in Cybersecurity. AHFE 2018. Advances in Intelligent Systems and Computing



First Page


Last Page





Cyber security, Awareness, Trust, Privacy, Cyber security user behavior, Two-factor authentication


Computer Sciences | Information Security


This study reports the early results of a study aimed to investigate student awareness and attitudes toward cyber security and the resulting risks in the most advanced technology environment: the Silicon Valley in California, USA. The composition of students in Silicon Valley is very ethnically diverse. The objective was to see how much the students in such a tech-savvy environment are aware of cyber-attacks and how they protect themselves against them. The early statistical analysis suggested that college students, despite their belief that they are observed when using the Internet and that their data is not secure even on university systems, are not very aware of how to protect their data. Also, it appears that educational institutions do not have an active approach to improve awareness among college students to increase their knowledge on these issues and how to protect themselves from potential cyber-attacks, such as identity theft or ransomware.


This is a post-peer-review, pre-copyedit version of a conference paper presented at the International Conference on Applied Human Factors and Ergonomics and published in Advances in Human Factors in Cybersecurity. The final authenticated version is available online at: