Faculty Publications

Title

New Media and Advertising: Issues and Perspectives

Document Type

Book Review

Publication Date

1-1-2014

Disciplines

Public Relations and Advertising

Abstract

New Media in U. S. education is being taught a number of different ways, and in the past has been incorporated in overall, comprehensive media classes as another vehicle within the realm of media overall. Some schools are now beginning to separate out ‘new media’ as a distinct course as part of an overall communications or advertising discipline. More and more schools are taking this path. I believe that this book would be a prime text for these kinds of courses.

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