New Media and Advertising: Issues and Perspectives
New Media in U. S. education is being taught a number of different ways, and in the past has been incorporated in overall, comprehensive media classes as another vehicle within the realm of media overall. Some schools are now beginning to separate out ‘new media’ as a distinct course as part of an overall communications or advertising discipline. More and more schools are taking this path. I believe that this book would be a prime text for these kinds of courses.
Timothy Hendrick. "New Media and Advertising: Issues and Perspectives" Faculty Publications (2014).