46th Decision Sciences Institute Annual Meeting
Market segmentation, Urban transportation, Transportation mode choice, Conjoint analysis, Service design
Economics | Marketing | Transportation
This study reports an implementation of procedures that multivariate methodology make available to assess the relative importance of attributes of service offerings to work commuters. Adaptive choice conjoint analysis was used to derive the importance weights of attributes in available service offering to a commuter sample. A clustering procedure was then used to define homogeneous sub-groups of the sample and the combination of demographic differences that discriminate clusters. Results of this assessment are used to indicate how a market in workcommuting can be segmented on the basis of user indications of the importance of attributes of service offerings.
Steven D. Silver. "Managerial Segmentation of Service Offerings in Work Commuting" 46th Decision Sciences Institute Annual Meeting (2015).