Faculty Publications

Document Type


Publication Date

January 2014

Publication Title

Journal of Ethnicity in Substance Abuse


This study explored strategies employed by activists engaged in efforts to change policies and laws related to selling and promoting alcoholic beverages based on in-depth interviews with 184 social activists in seven U.S. major cities. Nine strategies aimed at improving local conditions and influencing policy were described by activists across regional contexts. Grassroots mobilization was central to all other strategies, which included the creation or enforcement of laws, meeting with elected officials, media advocacy, working with police/law enforcement, education and training, direct action, changing community norms, and negotiating with store owners.


This is an Author’s Original Manuscript (AOM) of an article published by Taylor & Francis in the Journal of Ethnicity in Substance Abuse on November 14, 2014, available online: http://www.tandfonline.com/10.1080/15332640.2014.958637.
SJSU users: use the following link to login and access the article via SJSU databases.