Abstract
This article examines how the nature of different search engines affect the visibility of artwork in the internet age. It defines three types of search engines: one of them based broadly on keywords and customer tailored experiences, one akin to a curated library of specified interests, and the last focused keenly on the catalogs of subcultures. It concludes that in order for art to gain traction with these search engines, the artist must be keenly aware of what their work is, and what they want it to represent. The author states that it is necessary for the contemporary artist to engage in critical self-reflection & analysis to determine how they wish to be seen.
Preservation Process
Archived from http://switch.sjsu.edu/archive/nextswitch/switch_engine/front/front.php%3Fartc=55.html. Documentation of the preservation processes used for this collection is available at https://github.com/NickSzydlowski/switch. Metadata for this item was created and augmented by Cristian Aquino, Spring 2022, ART 104.
Recommended Citation
Stalbaum, Brett
(1997)
"The Construction of Art on the Internet and the Mediating Influence of the Search Engine,"
SWITCH: Vol. 6:
No.
1, Article 2.
Available at:
https://scholarworks.sjsu.edu/switch/vol6/iss1/2