Master of Arts (MA)
Tamar Z. Semerjian
coupon, exercise, motivation
The sedentary lifestyle that many Americans exhibit reinforces the need for continued research into the factors associated with the adoption and maintenance of regular physical activity. Internet-based daily deal websites, such as Groupon® and LivingSocial®, feature deals and discounts on many products and services, including fitness programs. The purpose of this study was to determine the relationship between "daily deals" usage and the types of commitment exhibited by fitness program participants. The targeted program studied was a fitness boot camp. Boot camp participants (N=150), recruited from an indoor boot camp company, completed a questionnaire that included basic demographic information, membership status, and the Exercise Commitment Scale (ECS). Contrary to the hypothesis, the results showed that all participants had a greater "want to" commitment than a "have to" commitment but that regular paying members reported more personal investment.
Lund, Linda, "Commitment Types and Influence of Daily Deals Among Boot Camp Participants" (2014). Master's Theses. 4473.