Document Type
Article
Publication Date
1-1-2008
Publication Title
International review of business research papers
Volume
4
Issue Number
1
First Page
45
Last Page
56
Disciplines
Business | Marketing
Abstract
The elderly market is critically important to many businesses due to its growing size and expanding economic potential. Lifestyles or psychographics have emerged as a viable means of determining market segments for this market. This research examined the relationship between lifestyle segments and retail patronage behavior of mature consumers in Thailand. Three lifestyle or psychographic segments of mature consumers, family oriented, young and secure, and quiet introverts demonstrated a low positive relationship with patronage behavior. Two additional lifestyle segments, active retiree and self reliant, demonstrated norelationship.
Recommended Citation
Howard W. Combs, A. Anken, and S. Chaipoopirutana. "Psychographics and Patronage Behavior of Mature Consumers in Thailand" International review of business research papers (2008): 45-56.
Comments
Copyright © 2008 World Business Institute.