Psychographics and Patronage Behavior of Mature Consumers in Thailand

Authors

Howard W. Combs, San Jose State UniversityFollow
A. Anken, Assumption University of Thailand
S. Chaipoopirutana, Assumption University of Thailand

Document Type

Article

Publication Date

1-1-2008

Publication Title

International review of business research papers

Volume

4

Issue Number

1

First Page

45

Last Page

56

Disciplines

Business | Marketing

Abstract

The elderly market is critically important to many businesses due to its growing size and expanding economic potential. Lifestyles or psychographics have emerged as a viable means of determining market segments for this market. This research examined the relationship between lifestyle segments and retail patronage behavior of mature consumers in Thailand. Three lifestyle or psychographic segments of mature consumers, family oriented, young and secure, and quiet introverts demonstrated a low positive relationship with patronage behavior. Two additional lifestyle segments, active retiree and self reliant, demonstrated norelationship.

Comments

Copyright © 2008 World Business Institute.

Recommended Citation

Howard W. Combs, A. Anken, and S. Chaipoopirutana. "Psychographics and Patronage Behavior of Mature Consumers in Thailand" International review of business research papers (2008): 45-56.