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Abstract

Cognitive dissonance arises as a person experiences discomfort when their belief does not align with their behavior. Cognitive dissonance can be divided into three categories: irrelevance, dissonance, and consonance; it also can viewed in terms of what it is and what effects it produces for an individual. Studies have shown the struggles and inconsistencies that arise when people experience conflict between who they want to be and who they actually are. This paper examines cognitive dissonance at length and assesses the current theoretical models that exist to describe cognitive dissonance.

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