Contribution to a Book
Enhancing Qualitative and Mixed Methods Research with Technology
In this chapter, the author describes the technologies she employed while conducting an Ethnography of Communication on Eloqi (pseudonym), a for-profit start-up company that built and operated a proprietary Web-based, voice-enabled platform connecting English language learners in China with trainers in the United States. While Eloqi existed, its unique platform not only connected trainers and students for short one-to-one English conversation lessons but also brought together the company admins, trainers, and students in a virtual community. This chapter describes the technologies that the author used to carry out the qualitative study from start to finish, including the steps of online participant observations, online and offline interviews, qualitative coding, and qualitative data analysis. Because the author studied a virtual community, technologies played a critical role in how she collected, managed, and analyzed the dataset, which was completely electronic. The chapter concludes with tips and advice for fellow researchers using technologies to support qualitative studies of communication, whether online or offline.
Tabitha Hart. "Technologies for Conducting an Online Ethnography of Communication: The Case of Eloqi" Enhancing Qualitative and Mixed Methods Research with Technology (2015): 105-124. https://doi.org/10.4018/978-1-4666-6493-7.ch004