Document Type
Article
Publication Date
6-12-2017
Publication Title
2017 IEEE Third International Conference on Big Data Computing Service and Applications (BigDataService)
First Page
106
Last Page
111
Abstract
Social networks are used by cities primarily for announcing local-area events, but also for increasing engagement of citizens in votes and elections. Given the current plethora of heterogeneous social networks, city administrators can benefit from social networks to promote initiatives, which are important to a current smart city as well use them to discover future needs in order to manage resources more efficiently. Our focus in this paper is how we can adapt commercial and viral marketing techniques to smart city systems to influence the behavior, opinion and choices of citizens in order to improve their well being and that of the whole society as well as predicting future trends and events.
Recommended Citation
Madhura Kaple, Ketki Kulkarni, and Katerina Potika. "Viral Marketing for Smart Cities: Influencers in Social Network Communities" 2017 IEEE Third International Conference on Big Data Computing Service and Applications (BigDataService) (2017): 106-111. https://doi.org/10.1109/BigDataService.2017.46
Comments
This is a post-peer-review, pre-copyedit version of a chapter published in the 2017 IEEE Third International Conference on Big Data Computing Service and Applications (BigDataService). The final authenticated version is available online at: https://doi.org/10.1109/BigDataService.2017.46. © 2017 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
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