Combs, Howard W.
Date Updated
7-24-2024
Department
Marketing, College of Business
Academic Rank
Professor Emeritus
Year Retired from SJSU
2016 (FERP 2016-2020)
Educational Background
University of Georgia, Marketing, 1985 Ph.D.
Virginia Polytechnic Institute and State University, 1978 M.B.A.
Virginia Polytechnic Institute and State University, Economics and Political Science, 1976 B.S.
Teaching Experience
Chulalongkorn University, Bangkok, Thailand, Visiting Professor, 2000-2024
SJSU, Chair of Department of Marketing and Decision Sciences, 1996 - 2004
SJSU, Professor of Marketing 1996-2019
Radford University, Radford, VA, Professor of Marketing, and Department Chair, 1982 - 1996
Selected Publications
Refereed Articles
Howard W. Combs, Sudaporn Kuntonbutr and Tsutomu Konosu. "The effects of digital marketing and market orientation on innovation and firms' performance" International Journal of Innovation, Creativity and Change Vol. 8 Iss. 8 (2019) p. 63 - 81 ISSN: 22011315
https://scholarworks.sjsu.edu/faculty_rsca/4315/
Chanongkorn Kuntonbutr, Howard W. Combs and Tasutomu Konosu. "The Effect of Innovation-based Orientation on Business Growth Through Human Resources Management and New Product Development" Journal of Humanities and Social Science Vol. 10 Iss. 20 (2018) ISSN: 0857-5290
https://scholarworks.sjsu.edu/faculty_rsca/4314/
Chanongkorn Kuntonbutr, Natnarong Jaturat and Howard W. Combs. "The Management of Costs Using Enterprise Resource Planning and Staff Involvement in the Cold Chain Industry" International Journal of Applied Engineering Research Vol. 13 Iss. 6 (2018) p. 3327 - 3336 ISSN: 0973-4562
https://scholarworks.sjsu.edu/faculty_rsca/4313/
Charles Young and Howard W. Combs. "An Investigation of the Factors Which Influence Repurchase Intentions towards Luxury Brands" Journal of Business and Behavioral Sciences Vol. 28 Iss. 1 (2016)
“Massive Open Online Courses: Devil or Angel?”, E-Leader International Journal Volume 9, Number 1, Refereed Program E-Leader Bangkok, http://www.g-casa.com/journal.htm, ISSN 1935-4819, Chinese American Scholars Association, New York, New York, USA, February 2014 (with S. Onkvisit)
“An Analysis of Online Shopping in Thailand” Journal of Business and Behavioral Sciences, (with Prompongsatorn, C., Sakthong, N., and Chaipoopirutana, S.) Spring 2013.
Howard W. Combs, Nongnuch Likitsuwannakool and Sirion Chaipoopirutana. "A Comparative Study of Prospective Natural Gas for Vehicle (NGV) Buyers’ Behavior Intention in Thailand" Journal of International Business and Cultural Studies Vol. 6 (2012) https://scholarworks.sjsu.edu/mktds_pub/3/
Howard W. Combs, B. Zhu and S. Chipoopirutana. "Green Product Consumer Buyer Behavior in China" American Journal of Business Research Vol. 4 Iss. 1 (2011)
Quoc Cuong Nguyen, Sirion Chaipoopirutana and Howard W. Combs. "A SERVPERF Model of the Vietnamese Banking Industry" Journal of Business and Behavioral Sciences Vol. 23 Iss. 1 (2011)
https://scholarworks.sjsu.edu/mktds_pub/4/
Howard W. Combs, B. Laohasirichaikul and S. Chaipoopirutana. "Effective Customer Relationship Management of Health Care: A Study of Hospitals in Thailand" Journal of Management and Marketing Research (2011)
https://scholarworks.sjsu.edu/mktds_pub/2/
Howard W. Combs, Y. Pan and S. Chaipoopirutana. "A Study of the Factors Influencing Online Purchase Intention of Consumers in China" ASBBS E-Journal (2010)
Howard W. Combs, C. Poosiripong and S. Chaipoopirutana. "A Comparison of Chinese and American Tourist Satisfactions in Thailand" Journal of Management Science Vol. 7 Iss. 1 (2009)
Howard W. Combs, S. Chaipoopirutana, Y. Chatchawanwan and V. Vij. "Diffusion of Innovation in Asia: A Study of Internet Banking in Thailand and India" Innovative Marketing Vol. 5 Iss. 4 (2009)
https://web.archive.org/web/20200803152213id_/https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2938/im_en_2009_4_Chaipoopirutana.pdf
Howard W. Combs, G. Song and S. Chaipoopirutana. "A Study of Chinese advertising practitioner's perspectives on the selection of celebrity endorsers" Journal of Business and Behavioral Sciences (2008)
Howard W. Combs, A. Anken and S. Chaipoopirutana. "Psychographics and Patronage Behavior of Mature Consumers in Thailand" International review of business research papers Vol. 4 Iss. 1 (2008)
https://scholarworks.sjsu.edu/mktds_pub/1/
Howard W. Combs, M. Rajan, K. Gehrt and A. One. "Management teaching and learning: A cross-cultural perspective" Problems and Perspectives in Management Vol. 5 Iss. 4 (2007)
https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-17/management-teaching-and-learning-a-cross-cultural-perspective
D. Heiniger, S. Chaipoopirutana and Howard W. Combs. "Gap 5 of Bangkok Subway's Service Quality" Journal of Management Science Vol. 5 Iss. 1 (2006)
Referred Conference Proceedings & Presentations
Weerapat Raktham, Sirion Chaipoopirutana and Howard W. Combs. "Factors Influencing Consumer Attitudes toward Social Media Advertising" Proceedings of the 2017 International Conference on Humanities, Social Science, and Education (2017)
https://www.semanticscholar.org/paper/Factors-Influencing-Consumer-Attitudes-toward-Media-Raktham-Chaipoopirutana/0804656310eab5aedc0e522abfabc044e9fc7e89?p2df
“A Study of the Relationships between Demographic, Personal Value Perceptions, Social Influence and Functional Value Perception Factors with Repurchase Intentions towards Luxury Brands in Thailand” Proceedings of the American Society of Business and Behavioral Sciences (with C. Young) February 2016.
“The Relationship Between Brand Association, Brand Awareness, Perceived Quality, Brand Loyalty and Brand Equity: A Case Study of Apple in Thailand” Proceedings of the International Academy of Business and Public Relations Disciplines (with T. An and S. Chaipoopirutana) November 2015.
“A Study of the Factors Influencing LINE Stickers Purchase Intention in Thailand” Proceedings of the American Society of Business and Behavioral Sciences (with W. Kunaboot and S. Chaipoopirutana), February 2015.
“A Study of the Relationship of Trust and Customer Satisfaction on Repurchase Intention of Shopping Online via Facebook in Thailand” Proceedings of the International Conference on Business Advances (with C. Ittisak and S. Chaipoopirutana), January 2015.
“An Investigation of the Factors Influencing the Online Shopping Behavior of Consumers in Myanmar” Proceedings of International Academy of Business and Public Relations Disciplines, (with P. Han and S. Chaipoopirutana), April 2014
“Thai Citizens’ Utilization of Social Media Communications Devices During the Bangkok Governor Campaign in 2013” Proceedings of the American Society of Business and Behavioral Sciences in Las Vegas (with T. Chongkolrattanaporn) February 2014
“An Investigation of Consumer Attitudes toward Software Piracy in Asia” Proceedings of the 3rd Global Conference on Business, Economics, and Finance in Bali, Indonesia (with S. Chaipoopirutana) August 2013.
Howard W. Combs, S. Subcharoundeeapa and S. Chaipoopirutana. "Apple's App Store in Thailand: Factors Affecting Repurchase Intention" Association of Marketing Theory and Practice (2012)
Howard W. Combs, C. Prompongsatorn, N. Sakthong and S. Chaipoopirutana. "The Factors Influencing Consumer Trust of Internet Shopping in Thailand" The American Society of Business and Behavioral Sciences Vol. 19 Iss. 1 (2012)
http://asbbs.org/files/ASBBS2012V1/PDF/P/PrompongsatornC.pdf
Howard W. Combs, S. Wang and S. Chaipoopirutana. "A Study of the Factors Influencing University Students in China to Use Mobile Internet" International Conference on Asia Pacific Business Innovation and Technology Management (2011)
Howard W. Combs and S. Chaipoopirutana. "An Empirical Study of Consumer Attitudes Toward Software Piracy" Association of Consumer Research Asia-Pacific Conference (2011)
Howard W. Combs, Y. Zhang and S. Chaipoopirutana. "The Influence of the Mall Environment on Shoppers' Values and Consumer Behavior in China" American Society of Business and Behavioral Sciences Conference Vol. 18 Iss. 1 (2011)
http://asbbs.org/files/2011/ASBBS2011v1/PDF/Z/ZhangY.pdf
Howard W. Combs, L. Nongnuch and S. Chaipoopirutana. "A Comparative Study of Prospective Natural Gas for Vehicles (NGV) Buyers' Behavioral Intention in Thailand" American Society of Business and Behavioral Sciences Vol. 17 Iss. 1 (2010)
Howard W. Combs, B. Laohasirichaikul and S. Chaipoopirutana. "Effective Customer Relationship Management of Health Care: A Study of the Perceptions of Service Quality, Corporate Image, Satisfaction, and Loyalty of Thai Outpatients of Private Hospitals in Thailand" American Society of Business and Behavioral Sciences Vol. 17 Iss. 1 (2010)
Howard W. Combs, Y. Chatchawanwan and S. Chaipoopirutana. "An Investigation of the Factors Impacting Customers' Willingness to Adopt Internet Banking in Thailand" American Society of Business and Behavioral Sciences (2009)
Howard W. Combs, A. Maruf and S. Chaipoopirutana. "A Study of Consumer Intention to Adopt E-Bay in Thailand" Prince of Songkla Phuket International Research Conference (2009)
Howard W. Combs, Q. Zhang and S. Chaipoopirutana. "Chinese Customers' Switching Intentions Among Commercial Banks in China" Proceedings of the International Conference on Marketing, Athens, Greece (2008)
Howard W. Combs, A. Anken and S. Chaipoopirutana. "A Case Study of the Lifestyles and Retail Patronage Behavior of Mature Consumers in Thailand" International Business Research Conference (2007)
Howard W. Combs, D. Heiniger and S. Chaipoopirutana. "Utilizing GAP Analysis to Evaluate Expected and Perceived Service Quality in Thailand" American Society of Business and Behavioral Sciences (2007)
Howard W. Combs, D. Heiniger and S. Chaipoopirutana. "A Comparative Study of Bangkok Subway's Expected and Perceived Service Quality" Marketing Educators' Association (2006)
Refereed Conference Proceedings - Abstract Only
D. J. Wassenaar and Howard W. Combs. "Implementing Learning Objectives and Assessment for Continuous Improvement of Learning: The Case of the Marketing Department at San Jose State University" Marketing Educators' Association Vol. 5 Iss. 1 (2006)
S. Onkvisit and Howard W. Combs. "Internationalizing Marketing Communications: A Study-Abroad, Direct-Experience Approach" Academy for Global Business Advancement - Annual World Congress Conference (2006)
R. E. Sibley, M. Fortune and Howard W. Combs. "Distance Education and Online Instruction: Some Observations from the Classroom" Proceedings of the Annual Conference on Emerging Issues in Business and Technology (2004)
R. E. Sibley, M. Fortune and Howard W. Combs. "Human Interaction and Perceived Learning In Online Versus In-Class Teaching Modalities" Marketing Educators' Association (2004)
"This is the peer reviewed version of the following article: Combs, H. W., & Kobakhidze, A. (1998). Marketing elements in transition: The case of the republic of georgia. Paper presented at the Proceedings - Annual Meeting of the Decision Sciences Institute, , 1 345. Retrieved from www.scopus.com. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions."
Files
Personal Commentary
Director of Study Abroad in the College of Business, took 65 students to Thailand on Study Abroad classes in 2006 and 2007. Served as Visiting Professor at Chulalongkorn University in Bangkok, Thailand for many years. After SJSU retirement I continue to travel extensively internationally, conduct academic research in the area of international marketing, and serve as a Visiting Professor in Thailand.
Howard W. Combs is formerly Professor of Marketing at San Jose State University. The Department of Marketing is housed in the College of Business and includes decision sciences, and marketing. The 6,000+ alumni of this department hold successful positions in business and government in the Silicon Valley and throughout the world. Dr. Combs joined San Jose State University in August 1996 after serving for the previous 14 years in higher education in Virginia. He completed the Ph.D. in Marketing from the University of Georgia in 1985. He holds both the M.B.A. and the B.A. in Economics from Virginia Polytechnic Institute and State University in Blacksburg, Virginia. Teaching interests for Dr. Combs include advertising, marketing management, retailing, sales management, and pricing. He has published articles in a number of business journals and presented papers at numerous professional meetings. His research interests include public policy issues in marketing and in business, consumer behavior, retailing, advertising, banking, marketing technology, and marketing education.