Marketing, College of Business
Professor of Marketing
Year Retired from SJSU
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SelectedWorks Profile Page
Sak Onkvisit: Selected Works Profile:
University of Kentucky, Business Administration, 1976 DBA
University of Arkansas, 1972 MBA
A Cross-National Comparison of Consumer Responses to American Advertisements and Institutions
Professor of Marketing, San Jose State University, 1986-2019
Professor of Marketing, Northeastern Illinois University, 1983-86
Associate Professor of Marketing, Chicago State University, 1980-83
Visiting Assistant Professor of Marketing, Illinois State University, 1978-79
Assistant Professor of Marketing, Pennsylvania State University--Capitol, 1976-78
Peter F. Drucker & Masatoshi Ito School of Management, Claremont Graduate University
Thammasat University (Thailand)
John F. Kennedy/Fulbright Senior Scholar, Thammasat University, 1993-94
Chulalongkorn University (Thailand)
Tomsk State University (Russia)
Fulbright Senior Specialist at Tomsk State University, Russia, 2006
Department Retention, Tenure, and Promotion Committee, chair
College Retention, Tenure, and Promotion Committee, chair
Academic Senate, senator
Sak Onkvisit and John Shaw, International Marketing: Analysis and Strategy, 5th ed. New York/London: Routledge, 2009. (The previous editions were published by Merrill Publishing, Macmillan, and Prentice Hall. The book has been adopted in the United States, the United Kingdom, China, India, Thailand, Mexico, Australia, New Zealand, etc. It has been used at all levels--undergraduate, MBA, and doctoral levels. The Chinese edition was published in 2014 by Tsinghua University.) The book was translated into Chinese and Farsi.
Sak Onkvisit and John Shaw, Consumer Behavior: Analysis and Strategy. New York: Macmillan, 1994.
Sak Onkvisit and John Shaw, Product Life Cycle and Product Management. Westport, Connecticut: Quorum/Greenwood Press, 1989.
Sak Onkvisit and John Shaw, “The ‘Glocalization’ of Product and Advertising Strategies,” in Strategic International Marketing, ed. T. C. Melewar and Suraksha Gupta, London: Palgrave Macmillan, 2011, 23-44.
Sak Onkvisit and John Shaw, “Marketing/Advertising Concepts and Principles in the International Context: Universal or Unique?” in New Directions in International Advertising Research, Advances in International Marketing, Vol. 12, ed. Charles R. Taylor, Amsterdam: JAI, 2002, 85-99.
Sak Onkvisit and John Shaw, "Standardized International Advertising: Some Research Issues and Implications," Journal of Advertising Research 39 (November/December 1999): 19-24.
Sak Onkvisit and John Shaw, "Standardization versus Localization: The Need for the Compromising Perspective," in Global Marketing: Perspectives and Cases, ed. Salah S. Hassan and Roger D. Blackwell, Fort Worth, Texas: Dryden Press, 1994, 30-50.
Sak Onkvisit and John Shaw, "Bribery: An Analysis of Ethical, Legal, Social, Economic, and Philosophical Considerations," Journal of Global Marketing 4 (No.2, 1991): 5-20.
Sak Onkvisit and John Shaw, "Myopic Management: The Hollow Strength of American Competitiveness," Business Horizons 34 (January-February 1991): 13-19.
Sak Onkvisit and John Shaw, "Service Marketing: Image, Branding, and Competition." Business Horizons 32 (January-February 1989): 13-18. Reprinted in Annual Editions: Marketing 90/91, 12th ed. Ed. by John E. Richardson. Guilford, Connecticut: Dushkin Publishing Group, 1990, 55-59.
Sak Onkvisit and John Shaw, "The Diffusion of Innovations Theory: Some Research Questions and Ideas." Akron Business and Economic Review 20 (Spring 1989): 46- 55.
Sak Onkvisit and John Shaw, "Marketing Barriers in International Trade." Business Horizons 31 (May-June 1988): 64-72.
Sak Onkvisit and John Shaw, "Standardized International Advertising: A Review and Critical Evaluation of the Theoretical and Empirical Evidence." Columbia Journal of World Business 22 (Fall 1987): 43-55.
Sak Onkvisit and John Shaw, "Competition and Product Management: Can the Product Life Cycle Help?" Business Horizons 29 (July/August 1986): 51-61. Reprinted in Readings and Cases in Basic Marketing, 5th ed. Ed. by E. Jerome McCarthy, John F. Grashof, and Andrew A. Brogowicz. Homewood, Illinois: Richard D. Irwin, 1987, pp. 218-28. Abstract appearing in Journal of Marketing 51 (July 1987): 131 and Journal of Product Innovation Management 4 (1987): 154-55.
Sak Onkvisit and John Shaw, "An Examination of International Product Life Cycle and Its application Within Marketing." Columbia Journal of World Business 18 (Fall 1983): 73-79. Reprinted in Global Marketing Perspectives. Ed. by Jagdish N. Sheth and Abdolreza Eshghi. Cincinnati: South-Western Publishing Co., 1989, pp. 137-48. Also reprinted in Pakistan Management Review 25 (1984): 126-39.