Massey, Kimb

Massey, Kimb

Date Updated



Film & Theatre, Humanities and the Arts

Academic Rank


Year Retired from SJSU

2022 (FERP)

Facebook or Website URL

Educational Background

University of Utah, Communication, Ph.D. 1993

San Francisco State University, Broadcast Communication Arts, M.A. 1988

University of Texas at Austin, Radio-Television-Film, B.S. 1985

Dissertation Title

A qualitative analysis of the uses and gratifications concept of audience activity : an examination of media consumption diaries maintained during the 1989 Loma Prieta earthquake

Teaching Experience

San Jose State University, 1987- Present

University of Utah, 1988-1993

Administrative and Professional Experience

Dr. Massey's administrative service to SJSU includes, RTVF Coordinator (30+ years), Interim Chair of TRFT (2017-18, 2012), Associate Chair (2013-2015, 2019-20.) Dr. Massey produced the debut (and second premiere) of the College of Humanities and the Arts Student Showcase at SJSU for which she received the 2013 College and Leadership Service Award.

Founder & CEO, Media Report Card (Consulting, podcasts, radio programming), 2005 to present

Television-Radio-Film-Theatre, Associate Chair, 2017-18

College of Humanities and Arts Student Showcases, Director-Producer, Fall & Spring 2013

Television-Radio-Film-Theatre-Animation/Illustration, Interim Chair, Fall 2012-13

RTVF Program Coordinator, 1995-2007, 2009-2022

Department of Television, Radio, Film, Theatre, Interim Graduate Coordinator, 2007

Radio-Television-Film, Internship Coordinator, 1995-2020

International Studies Study Abroad in Bath, England Program, Fellow, 1992, 2001, 2007

Selected Publications

Dr. Massey has written several books, book chapters, communication articles, and conference papers on subjects including media production, media criticism, and media in culture. In addition, Dr. Massey’s publication record includes numerous pedagogical materials such as Web sites, study guides (printed and electronic), media literacy guides, and digital audio podcasts.

Article based on dissertation:

Kimberly B. Massey (1995) Analyzing the uses and gratifications concept of audience activity with a qualitative approach: Media encounters during the 1989 Loma Prieta earthquake disaster, Journal of Broadcasting & Electronic Media, 39:3, 328-349, DOI: 10.1080/08838159509364310

Personal Commentary

Prior to her academic career, Dr. Massey was involved in politics working for the Texas House of Representatives. She has professional broadcasting experience—both public and commercial—in sales, programming, and audience research in addition to multimedia production, testing, and research. Outside of the academy, Dr. Massey consults nationally and internationally on Internet strategy, marketing, and design.

Dr. Massey also has international teaching and consulting experience. She has been awarded a faculty Fellowship (three times) to SJSU's Bath Study-Abroad Program. While living in England, Dr. Massey taught multimedia at Bath City College in England while consulting with Real World Multimedia (Peter Gabriel’s brainchild), where she directed audience testing and instrumentation for their CD-ROM release, Ceremony of Innocence, which was based upon Nick Bantock’s Griffin and Sabine trilogy. Dr. Massey has also taught courses at the prestigious Hannover Institute of Communication, Music and Theatre in Germany. In the 1990s, Dr. Massey was awarded a Distinguished American Lectureship Grant by the German Marshall Fund of the United States, where she lectured on topics related to New Media and Multimedia in the United States.

Dr. Massey lives on the California coast. She enjoys cycling (she rides a matt-black Parley), pickleball, hiking, surfing, kayaking, and paddle boarding. She is an advocate and activist for (to name a few): #MediaReform, #LGBTQ+, #BLM, the environment, and pets (she's a pet foster mom). And Dr. Massey is an active musician (vocals, flute, melodica, bass), gigging around the Monterey Peninsula with her duo “Ruby Slippers” and the band “Fields of Eden” (featuring Kiki Wow and the Wowettes—Dr. Massey is one of Kiki’s Wowettes).


Massey, Kimb