Di Salvo, Christine Marie
Date Updated
7-8-2023
Department
School of Journalism and Mass Communications
Academic Rank
Lecturer D
Year Retired from SJSU
2023
Educational Background
San Jose State University, Public Administration, 2002 MS
San Jose State University, Public Relations,1984 BA
SJSU International Salzburg Fellow, 2012
Additional Courses:
University of California, Santa Cruz, Writing for Publication,1988
Teaching Experience
San Jose State University, College of Humanities and the Arts, School of Journalism and Mass Communications, Public Relations Degree Program, Lecturer, Spring 1995-Spring 2023
Course development for Media Writing for AJEEP at SJSU, Summer, 2012
Teaching visiting Afghan journalism professor’s media writing at SJSU, Fall, 2012
Course development for Introduction of Public Relations, Media Writing, Strategic Writing, Special Event Management and Campaign Planning, SJSU.
Implemented and advise the SJSU School of Journalism and Mass Communications student advertising and public relations agency, Dwight, Bentel and Hall.
Manage 25-30 SJSU public relations and advertising students in Dwight, Bentel & Hall in regards to web design, social media campaigns, student competitions and traditional media campaigns.
Faculty advisor for SJSU School of Journalism and Mass Communications internship program.
Faculty advisor for production of annual SJSU December Convocation and PR Day.
Establishment of a Public Relations Degree Program Advisory Committee at SJSU, composed of vice president level leaders in technology and public relations consulting firms.
Supervision and coordination of SJSU Public Relations Degree Program marketing brochure.
Utilized community contacts to connect San Jose State University students with field job opportunities.
Administrative and Professional Experience
Owner/Principal Professional Effects, 1984-present
Unique Lives and Experiences Lecture Series, 2005-present
Responsible for handling of celebrity speaker, booking all necessary arrangements, hotels, set design, lighting, sound, stage host of show
Conducting public relations and marketing communications services for non-profits, education, public affairs and the health care industry. Developing new business opportunities, management of sub- contractors that include graphic designers, printers, photographers and writers. Supervision, coordination and financial management of each project.
Media relations management that includes strategizing to develop newsworthy stories and opportunities; research of appropriate media; writing press releases and compiling press kits; contacting appropriate radio, television and print media for each story; arranging meetings for clients to receive media coverage; media spokesperson for clients where needed.
Designing, facilitating and managing public relations campaigns that include themes kick off events, press conferences, recruitment of community leaders, managing budgets, and organizing volunteers.
Concept development, writing, supervision and coordination of graphic design and printing for marketing collateral pieces.
Community relations that link clients with community leaders to support their cause.
Event management for Regional Medical Center of San Jose, Unique Lives and Experiences, Evergreen Valley College 30th Anniversary, Children’s Musical Theater, Second Harvest Food Bank, Women of Achievement Awards, KTEH Speaking of Women’s Health, Arts on the Alameda Festival and more.
Service
Coordinated the SJSU School of Journalism and Mass Communications Annual Showcase, 5/3/2023
SJSU Campus Reads, committee member, Fall 2019-Spring 2023
SJSU Pandemic Pandemonium Committee, Fall 2020
Reviewed public relations book proposal submitted by Dr. Matt Cabot and Andy Lutzky, 11/2/2018
Coordinated and planned Hearst Award Ceremony for Jose Antonio Vargas, Sara Sidner, Jim Acosta, 2014, 2015, 2018
Mace Bearer for SJSU College of Health and Human Sciences Convocation, 12/19/2018
Public Relations Associate, SJSU College of Health & Human Sciences, 8/ 2016-12/2019
Public Relations Student Society of America’s Bateman Case Study competition advisor, Honorable mention, 2016, 2018
Coordinator of SJSU School of Journalism and Mass Communications Winter & Spring Convocations, 2010-2017
Advisor to PR Day, a communications conference produced by students, 2006-2016
Leader-Coordinator, SJSU Faculty Led Program, Paris, 6/ 2015
Faculty Award Honoree, Recognized by SJSU Quarterback Club, Fall 2015
AJEEP Conference, Istanbul, Turkey, Professor, Public Relations Campaigns, 8/ 2014
Selected Publications
Books
Di Salvo Chris and Judith Harkham Semas. 1997. San Jose & Silicon Valley: Primed for the 21st Century. Montgomery AL: Community Communications
Articles
"Special Events Can Be Good Way to Promote Something Special About an Organization," The Business Journal, 9/13/1993
"Automation in The Office Expected to Become Even More Popular as High Tech Decade Rolls Along," The Business Journal, 5/11/1992
"Despite Catcalls, Elevator Music Apparently Does a Company Good," San Jose Business Journal, 5/6/1991
"Physician Market Thyself: It'll Help You Keep Well in Highly Competitive Times," The Business Journal AD &PR Magazine, 8/1991
"Seeking A Subacute," San Jose Business Journal, 4/1991
"Medical Offices Treating Patients More Warmly These Days," San Jose Business Journal, 9/10/1990
Files
Personal Commentary
Christine Marie Di Salvo has recently retired as adjunct professor at San Jose State University‘s School of Journalism and Mass Communications. From 1995-2023, she taught in the public relations degree program where she had the opportunity to teach students through courses such as the Student Advertising and Public Relations Agency, Special Event Management, Public Relations Campaigns, Media Writing techniques as well as a graduate course, New Media Visionaries. Today, she is a member of the Emeritus and Retired Faculty Association at San Jose State University (SJSU ERFA).
Since 1984, Ms. Di Salvo has owned and operated Professional Effects, a public relations consulting firm since 1984. She specializes in public relations strategy, media relations and event planning. From 2005 to 2018, Ms. Di Salvo was the Associate Producer for the Unique Lives and Experiences lecture series in San Jose and Campbell. Past speakers include: Michelle Obama, Hillary Rodham Clinton, Malala Yousafzai, Gloria Steinem, Shirley MacLaine, Jane Fonda, Madeleine Albright and more.
Ms. Di Salvo is very active in the San Jose community. Since 2000, she has been a member of the Rotary Club of San Jose and a past member of the board of directors (2012-2016). She is also past-president of the Foundation Board (2010-2011).
Ms. Di Salvo was a member of the County of Santa Clara Florence, Italy, Sister County-Commission (1/2004-6/2010). She was also the chairperson from 2009-2010.
She is a former member of the San Jose Silicon Valley Chamber of Commerce and was a member of the board of directors for six years (1993-1998). She is a past Commissioner for the
City of San Jose Parks & Recreation Department (1993-1996), and past president of the YWCA Board of Directors of Santa Clara County (1997-1999). She is also a past-president of the South Bay Public Relations Roundtable (1993) and the 1991 Chairperson for Women in Business, a San Jose Metropolitan Chamber of Commerce program. In 1997, she had the pleasure of being editorial writer for San Jose & Silicon Valley: Primed for the 21st Century.