Vitale, Robert P.
Date Updated
8-4-2024
Department
Marketing and Business Analytics
Academic Rank
Lecturer Emeritus
Year Retired from SJSU
2020
Educational Background
University of Michigan, Ann Arbor, Stephen M. Ross School of Business, Marketing, Organizational Behavior, MBA 1979
Northeastern University, Electrical Engineering, BSSE 1970
Teaching Experience
San Jose State University, Lecturer, AY-C, Marketing & Business Analytics, Aug 1989 - Dec 2020
Selected Publications
Books
Robert P. Vitale, J. J. Giglierano and W. Pfoertsch. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. 2nd ed.Boston: Pearson/Prentice Hall (2010)
Robert P. Vitale, J. J. Giglierano and W. Pfoertsch. Instructor's Manual to accompany Business to Business Marketing: Analysis and Practice. Boston: Pearson/Prentice Hall (2010)
Robert P. Vitale, J. J. Giglierano and W. Pfoertsch. PowerPoint teaching aids to accompany Business to Business Marketing: Analysis and Practice. Boston: Pearson/Prentice Hall (2010)
Robert P. Vitale, J. J. Giglierano, H. H. Rodkin and K. Dobie. Instructor's Manual/ Test Bank; Business to Business Marketing: Analysis and Practice in a Dynamic Environment. Mason, OH: South-Western (2002)
Robert P. Vitale and J. J. Giglierano. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. Mason, OH: South-Western (2002)
Refereed Article
Robert P. Vitale, Joe Giglierano and Morgan P. Miles. "An Exploratory Study of Self-administrated Quck-audits as a Management Diagnostic to Assess Marketing and Entrepreneurial Orientations in Established and Startup Firms" Journal of Research in Marketing and Entrepreneurship Vol. 6 Iss. 1 (2004)
https://www.emerald.com/insight/content/doi/10.1108/14715200480001356/full/html
Refereed Proceedings
Robert P. Vitale, M. Schommer-Aikins and M. Easter. "iWin2: Developing a Culture of Professional Use of Technology in the On-Ground Classroom" American Society of Business and Behavioral Sciences, Annual Conference Vol. 19 Iss. 1 (2012)
http://asbbs.org/files/ASBBS2012V1/PDF/E/EasterM.pdf
Presentation of Refereed Papers
Robert P. Vitale, M. Schommer-Aikins and M. Easter. "iWin2: Developing a Culture of Professional Use of Technology in the On-Ground Classroom" American Society of Business and Behavioral Sciences, Annual Conference (2012)
http://asbbs.org/files/ASBBS2012V1/PDF/E/EasterM.pdf
Robert P. Vitale. "Business Development and Market Ownership: Interrelationship of Marketing Tools" Plug & Play European Bottled Water Company Affiliates at the Plug & Play(2008)
Robert P. Vitale. "Business Development as Marketing Activity in Startup Companies" UIC Symposium for Research at the Marketing/Entrepreneurship Interface (2008)
Robert P. Vitale, J. J. Giglierano, C. J. Kasouf and G. Omura. "Key Research Issues at the Interface of Marketing and Technology Entrepreneurship" American Marketing Association (2005)
Robert P. Vitale, J. J. Giglierano and M. Miles. "An Update of Entrepreneurial Orientation, Market Orientation, and performance in Established and Startup Companies" UIC Symposium for Research at the Marketing/Entrepreneurship Interface (2004)
Robert P. Vitale, M. Miles and J. Giglierano. "Entrepreneurial Orientation, Market Orientation, and Performance in Established and Startup Companies" Research at the Marketing/Entrepreneurship Interface (2003)
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