Vitale, Robert P.

Vitale, Robert P.

Date Updated

8-4-2024

Department

Marketing and Business Analytics

Academic Rank

Lecturer Emeritus

Year Retired from SJSU

2020

Educational Background

University of Michigan, Ann Arbor, Stephen M. Ross School of Business, Marketing, Organizational Behavior, MBA 1979

Northeastern University, Electrical Engineering, BSSE 1970

Teaching Experience

San Jose State University, Lecturer, AY-C, Marketing & Business Analytics, Aug 1989 - Dec 2020

Selected Publications


Books

Robert P. Vitale, J. J. Giglierano and W. Pfoertsch. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. 2nd ed.Boston: Pearson/Prentice Hall (2010)

Robert P. Vitale, J. J. Giglierano and W. Pfoertsch. Instructor's Manual to accompany Business to Business Marketing: Analysis and Practice. Boston: Pearson/Prentice Hall (2010)

Robert P. Vitale, J. J. Giglierano and W. Pfoertsch. PowerPoint teaching aids to accompany Business to Business Marketing: Analysis and Practice. Boston: Pearson/Prentice Hall (2010)

Robert P. Vitale, J. J. Giglierano, H. H. Rodkin and K. Dobie. Instructor's Manual/ Test Bank; Business to Business Marketing: Analysis and Practice in a Dynamic Environment. Mason, OH: South-Western (2002)

Robert P. Vitale and J. J. Giglierano. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. Mason, OH: South-Western (2002)


Refereed Article

Robert P. Vitale, Joe Giglierano and Morgan P. Miles. "An Exploratory Study of Self-administrated Quck-audits as a Management Diagnostic to Assess Marketing and Entrepreneurial Orientations in Established and Startup Firms" Journal of Research in Marketing and Entrepreneurship Vol. 6 Iss. 1 (2004)
https://www.emerald.com/insight/content/doi/10.1108/14715200480001356/full/html


Refereed Proceedings

Robert P. Vitale, M. Schommer-Aikins and M. Easter. "iWin2: Developing a Culture of Professional Use of Technology in the On-Ground Classroom" American Society of Business and Behavioral Sciences, Annual Conference Vol. 19 Iss. 1 (2012)
http://asbbs.org/files/ASBBS2012V1/PDF/E/EasterM.pdf


Presentation of Refereed Papers

Robert P. Vitale, M. Schommer-Aikins and M. Easter. "iWin2: Developing a Culture of Professional Use of Technology in the On-Ground Classroom" American Society of Business and Behavioral Sciences, Annual Conference (2012)
http://asbbs.org/files/ASBBS2012V1/PDF/E/EasterM.pdf

Robert P. Vitale. "Business Development and Market Ownership: Interrelationship of Marketing Tools" Plug & Play European Bottled Water Company Affiliates at the Plug & Play(2008)

Robert P. Vitale. "Business Development as Marketing Activity in Startup Companies" UIC Symposium for Research at the Marketing/Entrepreneurship Interface (2008)

Robert P. Vitale, J. J. Giglierano, C. J. Kasouf and G. Omura. "Key Research Issues at the Interface of Marketing and Technology Entrepreneurship" American Marketing Association (2005)

Robert P. Vitale, J. J. Giglierano and M. Miles. "An Update of Entrepreneurial Orientation, Market Orientation, and performance in Established and Startup Companies" UIC Symposium for Research at the Marketing/Entrepreneurship Interface (2004)

Robert P. Vitale, M. Miles and J. Giglierano. "Entrepreneurial Orientation, Market Orientation, and Performance in Established and Startup Companies" Research at the Marketing/Entrepreneurship Interface (2003)

Files

Vitale, Robert P.

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