Publication Date

Fall 1999

Degree Type

Master's Project

Degree Name

Master of Urban Planning (MUP)

Department

Urban and Regional Planning

Abstract

The idea for this planning report came from a project I worked on during my yearlong internship and subsequent employment with the Port of San Francisco’s Planning and Development Division. Initially, the idea of using my planning education towards improving the local cruise industry did not strike me as particularly interesting or relevant to improving San Francisco’s quality of life. However, as my involvement in the project deepened, I soon realized that it was going to offer San Francisco much more than a new cruise facility.

Located on San Francisco’s largest and most prominent waterfront development site, the Bryant Street Pier Project (“Project”) will include, in addition to the James R. Herman International Cruise Terminal, a dynamic mix of maritime, commercial, entertainment, open space and other uses to draw people to the waterfront and activate the site throughout the year. * The Project will serve as a “focal point for commercial and public activity on San Francisco’s Central Waterfront.”

The planning process taught in urban and regional planning schools today is playing a pivotal role in helping to create such an important and complex urban project that incorporates a mix of uses, serves the local and international markets, and is responsive to community concerns. The following chapters explain the context within which the project came about, and the planning process that was and is still being used to help bring this exciting development to fruition.

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