Publication Date

Fall 2016

Degree Type


Degree Name

Master of Science (MS)


Journalism and Mass Communications


Diana Stover


Framing, Hispanic, Image, Latinos, News, Representation

Subject Areas

Journalism; Mass communication; Ethnic studies


This study of the Facebook pages of six legacy media organizations extended framing theory to apply to social media. In the study of 557 articles, four new frames and 10 new subframes were identified. The immigration frame and its two subframes, deportation and undocumented, dominated the coverage of Latinos during the period of the study. The politics frame was the second most dominant frame. This study updated the old data and found that no progress has been made, with the exception of a lesser use of the criminal frame. This improvement could be because the study included six months of the presidential campaign. However, Latinos were still framed as Others and as an oppressed community. This study concluded that there was no significant difference between the way legacy TV networks and legacy newspapers covered Latinos.