Intrapreneurship Management: Concepts, Methods, and Software for Managing Technological Innovation in Organizations
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Description
Research has shown that the bulk of technological innovation comes through Intrapreneurship: innovation that takes place inside an existing organization, taking advantage of the institutional support and economies of scale provided by continuing enterprises. Intrapreneurship Management is an approach that cultivates these internal innovations and the knowledge workers who produce them. Our book offers a comprehensive guide to this approach, its challenges, and its rewards. Beginning with a simple yet flexible definition of innovation—an idea implemented with impact—it analyzes the processes and organizational tools by which novel ideas can be fostered, supported, and applied, producing industry-leading firms that maximize their internal talent. It also provides access and tools for using IntrapreneurshipREADINESSNavigator (IRN), a unique software already deployed successfully in over 150 innovation projects. The readers will also find: *Case studies of technological innovations within a range of organizations * A look forward to future challenges facing innovative organizations in the 21st century * Detailed treatment of subjects including innovation marketing, systematic creativity, and developing innovative organizational culture. The book is ideal for intrapreneurs, their managers, and any professionals working in industries driven by technological innovation, as well as researchers and students of innovation management.
Document Type
Book
Publication Date
1-1-2024
Publisher
Wiley-IEEE Press
