International Marketing: Strategy and Theory
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Description
This comprehensive text provides students and practitioners with a solid foundation in international marketing theory, research, and practice. It demonstrates the complexities of marketing on a global scale. The text serves as core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing.
Document Type
Book
Social Media/Links
https://www.sjsu.edu/people/sak.onkvisit/vitae/index.html
Publication Date
1-5-2025
Publisher
Routledge
Edition
6th
