Why do People Try Different Restaurants? The Investigation of Personality, Involvement, and Customer Satisfaction
Hospitality, Tourism, and Event Management
International Journal of Hospitality and Tourism Administration
The purpose of this study was to identify factors influencing customers’ variety-seeking behavior in the restaurant choice situations. Specifically, this study examined whether personality, involvement, and customer satisfaction influence customers’ variety-seeking intentions. Structural equation modeling (SEM) was conducted to examine the relationships between variety drivers and restaurant customers’ variety-seeking intentions. Furthermore, multivariate analysis of variance (MANOVA) was conducted to examine the interaction effects among variety drivers on variety-seeking intentions. The results showed that personality and involvement had significant effects on diners’ variety-seeking intentions. More details are discussed below.
customer satisfaction, involvement, optimal stimulation level, Restaurant choice, variety seeking
Jooyeon Ha. "Why do People Try Different Restaurants? The Investigation of Personality, Involvement, and Customer Satisfaction" International Journal of Hospitality and Tourism Administration (2020): 456-470. https://doi.org/10.1080/15256480.2018.1511498