Research and Evaluation in Strategic Communication

Authors

Yi Grace Ji, Boston University
Zifei Fay Chen, University of San Francisco
Zongchao Cathy Li, San Jose State UniversityFollow
Don W. Stacks, University of Miami

Publication Date

1-1-2021

Document Type

Contribution to a Book

Publication Title

The Handbook of Strategic Communication

DOI

10.1002/9781118857205.ch23

First Page

360

Last Page

373

Department

Journalism and Mass Communications

Recommended Citation

Yi Grace Ji, Zifei Fay Chen, Zongchao Cathy Li, and Don W. Stacks. "Research and Evaluation in Strategic Communication" The Handbook of Strategic Communication (2021): 360-373. https://doi.org/10.1002/9781118857205.ch23