Title
How Do Group Size and Group Familiarity Influence Tourist Satisfaction? The Mediating Role of Perceived Value
Publication Date
11-1-2021
Document Type
Article
Publication Title
Journal of Travel Research
Volume
60
Issue
8
DOI
10.1177/0047287520966384
First Page
1821
Last Page
1840
Abstract
This study investigates how group size and group familiarity interactively impact tourists’ perceived value and overall satisfaction with a group travel experience. The study also assesses the mediating role of perceived value in affecting the relationships between tourist satisfaction and both group size and group familiarity. The results revealed that tourists in small (vs. large) groups would have a higher level of perceived value and overall satisfaction toward a group travel experience. However, high group familiarity attenuates the effect of group size on tourists’ perceived value and satisfaction. Perceived value fully mediated the effect of group size on tourist satisfaction, as well as the interaction effect between group size and group familiarity on tourist satisfaction. Theoretical contributions and managerial implications of this study were also discussed.
Funding Number
2020zzts018
Funding Sponsor
National Natural Science Foundation of China
Keywords
group familiarity, group size, perceived value, tourist satisfaction
Department
Hospitality, Tourism, and Event Management
Recommended Citation
Lujun Su, Jin Cheng, and Yinghua Huang. "How Do Group Size and Group Familiarity Influence Tourist Satisfaction? The Mediating Role of Perceived Value" Journal of Travel Research (2021): 1821-1840. https://doi.org/10.1177/0047287520966384