How Do Group Size and Group Familiarity Influence Tourist Satisfaction? The Mediating Role of Perceived Value

Publication Date

11-1-2021

Document Type

Article

Publication Title

Journal of Travel Research

Volume

60

Issue

8

DOI

10.1177/0047287520966384

First Page

1821

Last Page

1840

Abstract

This study investigates how group size and group familiarity interactively impact tourists’ perceived value and overall satisfaction with a group travel experience. The study also assesses the mediating role of perceived value in affecting the relationships between tourist satisfaction and both group size and group familiarity. The results revealed that tourists in small (vs. large) groups would have a higher level of perceived value and overall satisfaction toward a group travel experience. However, high group familiarity attenuates the effect of group size on tourists’ perceived value and satisfaction. Perceived value fully mediated the effect of group size on tourist satisfaction, as well as the interaction effect between group size and group familiarity on tourist satisfaction. Theoretical contributions and managerial implications of this study were also discussed.

Funding Number

2020zzts018

Funding Sponsor

National Natural Science Foundation of China

Keywords

group familiarity, group size, perceived value, tourist satisfaction

Department

Hospitality, Tourism, and Event Management

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