How do destination negative events trigger tourists’ perceived betrayal and boycott? The moderating role of relationship quality
This study presented and tested a conceptual model that examined how a negative event at a tourism destination influenced perceived betrayal and boycott among tourists. A mixed method approach with three studies was adopted to verify the proposed hypotheses. In Study 1, using Weibo microblogging platform data, we evaluated the impacts of a negative event on tourists' perception of betrayal and intentions to participate in a tourism boycott. In Study 2, an experimental study was conducted to investigate the relationships among the negative event, perceptions of betrayal, and propensity for a tourism boycott. In Study 3, an additional experimental study revealed that relationship quality would moderate the influences of negative events on perceptions of betrayal and intention to join a boycott. The ﬁndings of this study offer theoretical and managerial implications for destination management organizations’ responses to negative events.
National Natural Science Foundation of China
Negative event, Perceived betrayal, Relationship quality, Tourism boycott, tourism destination
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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Hospitality, Tourism, and Event Management
Lujun Su, Bocong Jia, and Yinghua Huang. "How do destination negative events trigger tourists’ perceived betrayal and boycott? The moderating role of relationship quality" Tourism Management (2022). https://doi.org/10.1016/j.tourman.2022.104536