Publication Date
1-6-2022
Document Type
Article
Publication Title
Tourism Management
Volume
90
DOI
10.1016/j.tourman.2021.104483
Abstract
Based on self-determination theory and the broaden-and-build theory of positive emotion, this study investigated the motivations of disclosing tourism goals on social media and its impacts on Chinese tourists' goal-directed behaviors (GDBs). We proposed and tested a mutual transformation model of tourism goal disclosure motivation under different conditions of feedback valence (positive vs. negative feedback) and examine the mediating role of tourists' affective rumination and emotional engagement. The results revealed that tourists driven by extrinsic motivations develop a stronger emotional engagement in their tourism goals and exhibit more GDBs after receiving positive feedback on their disclosed tourism goals. However, negative feedback disclosed goals lowers GDBs and leads to affective rumination about tourism goals among those with intrinsic motivations. This study provides theoretical and practical implications for destination marketers to adopt marketing strategies based on the findings.
Keywords
Goal disclosure, Motivation transformation, Emotional engagement, Affective rumination, Feedback valence, Goal-directed behaviors, Social media
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Department
Hospitality, Tourism, and Event Management
Recommended Citation
Lujun Su, Xiaojie Yang, and Yinghua Huang. "How do tourism goal disclosure motivations drive Chinese tourists' goal-directed behaviors? The influences of feedback valence, affective rumination, and emotional engagement" Tourism Management (2022). https://doi.org/10.1016/j.tourman.2021.104483
Comments
This is the Version of Record and can also be read online here.