IDENTIFYING THE INFLUENTIAL FACTORS IN RECRUITING INTERNATIONAL STUDENTS WITH MULTIVARIATE ANALYSIS

Publication Date

2-1-2022

Document Type

Article

Publication Title

ICIC Express Letters, Part B: Applications

Volume

13

Issue

2

DOI

10.24507/icicelb.13.02.161

First Page

161

Last Page

169

Abstract

This study aims to explore influential factors which can be used to recruit international students. Based on current international students in Taiwan, this study col-lected 1,005 valid questionnaires from students as the main data source. Factor analysis, multivariate analysis, and multinomial logistic regression analysis were used to interpret the data. The selected push-pull factors have been found useful to interpret the phenom-ena of international students’ reasons to study in Taiwan. The differences of the study reasons among the international students have to be analyzed with multivariate analysis. The findings suggest that students who come from countries in Asia had stronger push factors than other areas. It also found that students within countries in Asia also had differences such as students from other countries in Asia had stronger pull factors than their peers from China. Based on the logistic regression, this study found specific pull factors can be used to reinforce recruitment in different areas. The findings are useful for higher education institutes that are engaging in maintaining and attracting international students.

Funding Sponsor

San José State University

Keywords

Higher education, Inbound mobility, Inbound students, International students, Internationalization

Department

Mathematics and Statistics

Link to Full Text

Share

COinS