Examining the Effects of Student–Faculty Ethnic Similarity and Level of Group Representation on Teaching Evaluations
Publication Date
1-1-2022
Document Type
Article
Publication Title
Journal of Marketing Education
DOI
10.1177/02734753221138956
Abstract
This research explores if student and faculty ethnic similarity produces more favorable teaching evaluations, and if the effect is enhanced when ethnic group representation on campus is low. When student and faculty ethnicity was similar, (a) students from low-representation groups provided the highest evaluations, and (b) students from high-representation groups showed both “more favorable” and “less favorable” evaluations. Evidence suggests that the pattern of findings was strong for qualitatively oriented courses, with the results for quantitative classes less conclusive. Discussion focuses on potential influences to ethnic similarity effects, applications to real-world settings, and future research.
Keywords
ethnicity, higher education, representation, self-categorization, similarity, social distinctiveness, teaching evaluations
Department
Marketing and Business Analytics
Recommended Citation
Therese A. Louie and Marissa Y.H. Nishijima. "Examining the Effects of Student–Faculty Ethnic Similarity and Level of Group Representation on Teaching Evaluations" Journal of Marketing Education (2022). https://doi.org/10.1177/02734753221138956
