What Institutional Logics Can Teach Us About Institutional Rhetorics (And Why We Should Care)
Publication Date
January 2020
Document Type
Contribution to a Book
Publication Title
Re-inventing Rhetoric Scholarship: Fifty Years of the Rhetoric Society of America
Editor
Roxanne Mountford, Dave Tell, and David Blakesley
First Page
166
Last Page
172
Abstract
It is hardly controversial to suggest that institutions play a crucial role in the maintenance, distribution, and intensification of rhetoric. Rhetorical scholars often acknowledge that institutions have an outsized influence on public discourse. But there nevertheless remains significant opportunity for rhetoricians to develop additional theories of institutional rhetorics that help explain how institutions get the right to speak, how they exercise that right, how they convey the right to speak to other institutions and individuals, and how institutions shape discourse in powerful and distinct ways. I’m certainly not the first person to suggest that institutional rhetorics constitute an important area of research, but in this chapter, I suggest that the institutional logics perspective offers rhetoricians a valuable avenue for pursuing this work.
Keywords
rhetoric, institutional rhetorics, institutional logics perspective, new institutionalism
Recommended Citation
Ryan Skinnell. "What Institutional Logics Can Teach Us About Institutional Rhetorics (And Why We Should Care)" Re-inventing Rhetoric Scholarship: Fifty Years of the Rhetoric Society of America (2020): 166-172.
