Products as Mass Media: Entertainment vs. Edification
Publication Date
October 2018
Document Type
Contribution to a Book
Publication Title
Human Systems Engineering and Design Proceedings of the 1st International Conference on Human Systems Engineering and Design (IHSED2018): Future Trends and Applications, October 25-27, 2018, CHU-Université de Reims Champagne-Ardenne, France
Editor
Tareq Ahram, Waldemar Karwowski, & Redha Taiar
Volume
876
DOI
10.1007/978-3-030-02053-8_65
First Page
428
Last Page
432
Abstract
The information inherent in a product’s form—evident as contrast and/or novelty of shapes, colors and any other visible characteristics—communicates meanings to viewers via empathic expression. Indeed, mass-produced products, seen daily by millions in homes, workplaces, stores and streets, constitute more pervasive and arguably more compelling mass media than newspapers, radio, TV and movies. As with other mass media the design of a product either entertains audiences by reinforcing existing mindsets or edifies them by changing them in ways that benefit users and society.
Keywords
Information, Contrast, Novelty, Empathic expression, Mass media, Entertainment, Edification, Stereotype
Recommended Citation
Del Coates. "Products as Mass Media: Entertainment vs. Edification" Human Systems Engineering and Design Proceedings of the 1st International Conference on Human Systems Engineering and Design (IHSED2018): Future Trends and Applications, October 25-27, 2018, CHU-Université de Reims Champagne-Ardenne, France (2018): 428-432. https://doi.org/10.1007/978-3-030-02053-8_65
