Athlete Activism and Corporate Social Responsibility: Critical Lessons From Sport Industry Professionals

Authors

Cole Armstrong, San Jose State University
Theodore Butryn, San José State University
Vernon Andrews, San Jose State UniversityFollow
Matthew Masucci, San Jose State University

Publication Date

October 2018

Document Type

Article

Publication Title

Sports Management Education Journal

Volume

12

Issue

2

DOI

10.1123/smej.2017-0032

First Page

110

Last Page

113

Abstract

In this critical essay, 4 sport scholars discuss critical teaching points gleaned while moderating 4 concurrent roundtable discussions on the intersections of sport, corporate social responsibility, and athlete activism. The roundtable groups comprised sport industry professionals from a variety of professional teams and leagues, as well as other corporate stakeholders located in the United States and in various international locations. The purpose of this essay is to distill the roundtable discussions for utilization in sport management classrooms through the explication of timely, practical, and operational key teaching points.

Keywords

protest, sport management, sport studies, teaching

Comments

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Recommended Citation

Cole Armstrong, Theodore Butryn, Vernon Andrews, and Matthew Masucci. "Athlete Activism and Corporate Social Responsibility: Critical Lessons From Sport Industry Professionals" Sports Management Education Journal (2018): 110-113. https://doi.org/10.1123/smej.2017-0032