Andalusian electoral campaign 2022: Analysis of the relationships between interest, media use and citizen participation
Publication Date
1-1-2024
Document Type
Article
Publication Title
Estudios Sobre el Mensaje Periodistico
Volume
30
Issue
3
DOI
10.5209/emp.96056
First Page
647
Last Page
658
Abstract
This paper analyzes the media coverage of the 2022 Andalusian election campaign and its connection to the interest expressed by citizens in the campaign, as well as their participation through voting and as transmitters of campaign-related content. To determine the existence of relationships between the variables considered, the chi-square hypothesis test is used. The strength of the associations is measured using Cramer’s V and the contingency coefficient. The results show an association between interest in the campaign and media coverage. Television is the preferred medium for staying informed, followed by digital press and radio. Debates and interviews are the most consumed content. Participation through conversations primarily occurs in family settings. However, no relationship is observed between interest in media coverage of the campaign and participation through voting. Even those who followed the campaign with greater interest seemed to have decided their vote before the elections.
Keywords
citizen participation, electoral campaign, news monitoring, Political communication, political participation
Department
Journalism and Mass Communications
Recommended Citation
Ana Castillo Díaz and Belén Moreno. "Andalusian electoral campaign 2022: Analysis of the relationships between interest, media use and citizen participation" Estudios Sobre el Mensaje Periodistico (2024): 647-658. https://doi.org/10.5209/emp.96056