Andalusian electoral campaign 2022: Analysis of the relationships between interest, media use and citizen participation

Publication Date

1-1-2024

Document Type

Article

Publication Title

Estudios Sobre el Mensaje Periodistico

Volume

30

Issue

3

DOI

10.5209/emp.96056

First Page

647

Last Page

658

Abstract

This paper analyzes the media coverage of the 2022 Andalusian election campaign and its connection to the interest expressed by citizens in the campaign, as well as their participation through voting and as transmitters of campaign-related content. To determine the existence of relationships between the variables considered, the chi-square hypothesis test is used. The strength of the associations is measured using Cramer’s V and the contingency coefficient. The results show an association between interest in the campaign and media coverage. Television is the preferred medium for staying informed, followed by digital press and radio. Debates and interviews are the most consumed content. Participation through conversations primarily occurs in family settings. However, no relationship is observed between interest in media coverage of the campaign and participation through voting. Even those who followed the campaign with greater interest seemed to have decided their vote before the elections.

Keywords

citizen participation, electoral campaign, news monitoring, Political communication, political participation

Department

Journalism and Mass Communications

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