Understanding the Lack of Team Identification Research in Women’s Sport
Publication Date
3-1-2021
Document Type
Article
Publication Title
Sport Marketing Quarterly
DOI
10.32731/smq.301.032021.05
Abstract
For decades, scholars have sought to understand individuals’ identification with sport teams. As a result, we have great knowledge of how team identification influences a variety of attitudinal and behavioral outcomes as well as the impact of identifying with a team on an individual’s sense of self. However, nearly all studies of team identification have dealt with men’s sport rather than women’s sport. The authors addressed this issue in the current study by using the Delphi technique to solicit expert opinion on the lack of team identification research in women’s sport, including reasons for the lack of research, the extent to which context matters in studying team identification, and potential contributions to the team identification literature by examining the concept in women’s sport settings. The authors conclude by discussing experts’ opinions, the extent to which some
Keywords
consumer behavior, team identification, women’s sport
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Department
Kinesiology
Recommended Citation
Elizabeth Delia, Matthew Katz, and Cole Armstrong. "Understanding the Lack of Team Identification Research in Women’s Sport" Sport Marketing Quarterly (2021). https://doi.org/10.32731/smq.301.032021.05
