The evolving impacts of destination crisis event strength on tourists’ boycotting behavior: a crisis life cycle perspective
Publication Date
1-1-2025
Document Type
Article
Publication Title
Journal of Sustainable Tourism
DOI
10.1080/09669582.2025.2526513
Abstract
Drawing on the crisis life cycle theory, this research examines the change patterns in tourist’ perceptions across the different stages of a destination crisis regarding a destination crisis event strength and likelihood of boycotting in response. The moderating effects of destination crisis event type and crisis response strategy were examined. The findings suggest the strength of tourists’ perception and interest in boycotting over the course of crisis follows a predictable inverted U-shape, a result that is robust to different crisis types. The result was also robust to both the apology and compensation response strategies. For both types the impact of the strategies did not differ significantly in the chronic crisis and crisis resolution stages. These findings indicate that destination crisis event managers should safeguard the interests of tourists and the sustainable development of the tourism industry by choosing response strategies according to the nature and cause of the crisis event.
Keywords
Anna S. Mattila, crisis event, Crisis life cycle, crisis response strategy, event strength, tourism boycott
Department
Hospitality, Tourism, and Event Management
Recommended Citation
Lujun Su, Si Gou, and Yinghua Huang. "The evolving impacts of destination crisis event strength on tourists’ boycotting behavior: a crisis life cycle perspective" Journal of Sustainable Tourism (2025). https://doi.org/10.1080/09669582.2025.2526513
