When you have to be green: Impact of hotels' action of prohibiting the provision of disposables on consumers' perceptions
Publication Date
11-29-2025
Document Type
Article
Publication Title
Annals of Tourism Research
Volume
116
DOI
10.1016/j.annals.2025.104072
Abstract
This study investigates the impact of prohibiting the provision of disposables on hotel consumers' perceptions through natural field experiments. The empirical evidence is from 129,105 online reviews of hotels from Ctrip.com . Results uncover that prohibiting the provision of disposables can significantly increase the presence of customers' green discourse (i.e., green presence) and the depth of green discussions (i.e., green depth) in their online reviews. Such a practice negatively affects customer overall sentiment but not their overall satisfaction. Green presence and depth negatively contribute to overall sentiment, whereas green sentiment positively influences overall sentiment. Our findings offer insights for hotels to prohibit the provision of disposables to reduce operational costs while also enhancing consumers' green awareness and overall sentiment.
Keywords
Consumer perception, Difference-in-differences, Online green discourse, Prohibiting the provision of disposables
Department
Global Innovation and Leadership
Recommended Citation
Tong Yang, Xun Xu, and Jie Wu. "When you have to be green: Impact of hotels' action of prohibiting the provision of disposables on consumers' perceptions" Annals of Tourism Research (2025). https://doi.org/10.1016/j.annals.2025.104072
